Mission statement and core values
 

Mission

Copydan was set up by artists, authors, producers and publishers with a view to representing their rights where they find this appropriate.

Vision

Copydan strengthens the innovative society by contributing to the financial basis for new production of art, knowledge and entertainment.

Strategic objective

Copydan provides easy access to art, knowledge and entertainment against payments to the individual artist, author, producer and publisher.

Core values

  • Partnership
  • Innovation
  • Employees
  • Productivity

Partnership

  • We continue to optimise our representation of the rights holders’ interests.
  • We are market conscious and analyse new possibilities.
  • We continue to develop and optimise the collaboration with our customers.
  • We show our partners respect, trust and openness.
  • We communicate in a simple and easy-to-understand manner.

Innovation

  • We stimulate curiosity, ideas and courage in the organisation.
  • We regard knowledge sharing at all levels in the organisation as a prerequisite for success.
  • We utilize new technology and see it as a possibility of increasing access to art, knowledge and entertainment.
  • We continue to develop new business models and areas.
  • When we cannot ourselves provide access to art, knowledge and entertainment, we refer people to the organisation that can.
  • We cooperate internationally in order to increase insight and development.

Employees

  • We are each other’s and Copydan’s most important resource.
  • We attract and retain enterprising, skilful and socially responsible employees.
  • We focus on the individual employee’s professional and personal development.
  • We balance the jobs and the individual’s possibility of doing them.
  • We help each other and respond constructively so that we can develop professionally and responsibly.

Productivity

  • We provide access to art, knowledge and entertainment in a good and efficient way.
  • We ensure that artists, authors, producers and publishers receive the correct payments for the use of their works and performances.
  • We constantly develop and simplify our work processes.
  • We act quickly and in a focused way.
     

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